Morgan basked in the feel-good vibes of seeing people find each other--"I love love!"--and reveled in the real-life connections she was able to mastermind: multiple dates in her hometown of Portland, Oregon; someone who was thinking of flying to meet somebody in New York because of the thread; even a short relationship. Even today, people continue to add their pictures to the thread, seeking love all across the United States. If this feels a bit like old-fashioned matchmaking, it is. These operations are often ad hoc, based on platforms like Twitter and TikTok, and--unlike the dating apps, with their endless menu of eligible suitors--hyperfocused on one person at a time. Randa Sakallah launched Hot Singles in December 2020 to solve her own dating blues.